El Dorado Demerara Rum teams up with The Edgbaston Boutique Hotel
Aug 1st, 2017
El Dorado Demerara Rum has collaborated with The Edgbaston Boutique Hotel & Cocktail Lounge in Birmingham, to create a special cricket-themed cocktail menu to celebrate the tour of the West Indies cricket team to England this summer.
Guyana, the home of El Dorado Rum, is one of the few Caribbean countries that is not an Island in the West Indies, but is still classed as such.
The cocktail menu, created by bar manager, Luke Pearson and the team at The Edgbaston was devised as part of their regular Friday sessions, affectionately known as Friday Night Project – a concept originating from Noma in Copenhagen. Every Friday night, members of the team present a cocktail that they they’ve been working on to their colleagues in the hopes of exciting them by using forward-thinking techniques and flavours and getting their cocktail chosen for special menus.
The menu will go live from 16th until 22nd August to coincide with the first ever day/night Test Match to be played on English soil which takes place at Edgbaston Cricket Ground in Birmingham from 17-21st August.
The special menu offers the following drinks including the El Dorado Old Fashioned, the signature serve of El Dorado 12 Year Old Rum
• White Men Can’t Stump – El Dorado 3 Year Old – Barbecued Banana – Citrus – Ice Cream
• The Essequibo River Punch – El Dorado 8 Year Old – Genever – Peach – Tonic Water
• Daisy Cutter – El Dorado 8 Year Old – Pink Port – Hibiscus Grenadine – Citrus
• Legend of the Golden Man – El Dorado 15 Year Old – Coffee – Sweet Vermouth – Dandelion
In addition to offering the cocktail menu, Dean MacGregor, El Dorado Brand Ambassador will be hosting a rum masterclass for both customers of The Edgbaston and the bar team in advance of the first test.
“Cricket and rum are two things that the Guyanese community are passionate about, so it made sense to combine the two for the tour of the West Indies,” said Dean MacGregor, El Dorado Brand Ambassador. “The Edgbaston was our first choice because it’s undoubtedly one of the best bars in the city and they are making some cracking drinks. The menu that they’ve created for the activity is just outstanding with some real innovative touches.”
Luke Pearson, bar manager at The Edgbaston Boutique Hotel & Cocktail Lounge in Birmingham said; “The team and I pride ourselves on creating innovative menus and making great tasting drinks, so when we started talking to El Dorado about hosting some activity for the forthcoming cricket, we were happy to take part – particularly as the El Dorado range is such an excellent range to make drinks with.
“The Edgbaston is currently championing a cocktail menu which celebrates Birmingham. There are 36 cocktails and every cocktail has a connection to the people, places and inventions of the city. The cocktails made with El Dorado seemed like a natural fit with this activity, especially as the ground is just a stone’s throw from the hotel and a number of the cricket fraternity like to stay with us when a game is on.
“At the hotel we are lucky to have a whole host of tools for our award winning team to use and create truly bespoke drinks and ingredients. The star of the show is a rotary evaporator commonly known as “Roxanne”. She allows us to boil liquids at room temperature and distil the most delicate of flavours without damaging them. This allows us to create our own gins, create reductions without heating them and even distil flowers such as marigolds which are grown locally and have a fragrant mandarin flavour as showcased in the “Bowled Over” cocktail alongside El Dorado 12, Honey and Hay.
“At the heart of what we do is genuine passion and enthusiasm for creating drinks with meaning, a sense of place and above all a level of satisfaction upon consumption.”